Ever thought about sending a vmail? In simple context, vmail is a video email which is used as a new marketing technique. Instead of using text like everyone else, you can create and send a personalized video email that makes the recipient feel extra special. Here, I am gonna talk about the impact of Vmail in a marketing campaign and how it can make a huge difference to your business.

Now let’s take a closer look at 7 benefits of adding vmail in your business marketing strategy.

Builds Customer Relations

Projections indicate that video will make up 92% of Internet traffic by 2023. These statistics tell us that video is engaging and you can use it as a vmail tool to level up your business. It also helps in building trust with your audience that eventually make them your permanent clients.

Decrease Bounce Rate

I freely admit that numbers speak loudly, and cut through exaggerations and promises to tell you the truth of a claim for example in the world of marketing videos king of content what do the numbers say about that on average people spend 2.5-6 times more time on website pages with video then without video. Then the same goes for the email.

Never forget social media is for reach but email is for revenue.

Boost Sales & Conversions

Video email boosts sales and conversions. A study found that using video instead of static content and text only, will increase conversions by 92%. That’s incredible! These days everyone is shopping online and savvy shoppers are doing their research, that’s why product or service videos are so important. Consumers who view a product video are 85% more likely to add that product to their cart than consumers who don’t watch a video. This tells us is that video can help potential customers pull the trigger.

Increase ROI

Video email boosts sales and conversions. A study found that using video instead of static content and text only, will increase conversions by 92%. That’s incredible! These days everyone is shopping online and savvy shoppers are doing their research, that’s why product or service videos are so important. Consumers who view a product video are 85% more likely to add that product to their cart than consumers who don’t watch a video. This tells us is that video can help potential customers pull the trigger.

Increase SEO

Video increases search engine optimization also known as SEO. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results and video plays a huge role in it. Video email drives a 157 percent increase in organic traffic to your website from search engine result pages like Google and YouTube. This increases the chances that new customers are going to find you which in a highly saturated market is invaluable.

Increase Engagements

The sixth benefit is video email is that it increases engagement. I mean how many times have you heard somebody say, I just didn’t have time to read long text mails and blogs. What’s great about video is that it captures attention and allows for an easily digestible way to get your message across. So if you can condense your message to a few key points video can be a huge asset to convert casual viewers into customers.

Builds Brand Recognition

 Finally number seventh is video emaiil builds brand recognition and trust. You can build brand recognition through your visual identity such as the logo and colors but also through your values and your voice all of which you can convey in a video. 59% of consumers prefer to buy from familiar brands so it’s important that customers recognize you and remember who you are video requires time, money and strategy that’s a given. But I think that what we’ve seen here is that the numbers speak for themselves and sometimes it gets viral. Did you forget t about the Old Spice commercial which within a month of that video launch it had over 40 million views on YouTube and the company increased its bodywash sales by over 100 percent.

There are endless amounts of resources on the topic of implementing video and your business marketing strategy but if you decide you need a partner that’s what we do. We’re here to help and thanks for reading.

If you’re still seeing dollar signs on the back of your eyelids when you go to sleep, you can contact our marketing director to know how much does a video cost.