It’s no surprise that 92 of marketers value video as an important part of their marketing strategy. Consumers aren’t drawn to videos as they help them learn more about a product or service. Not only that but people are twice as likely to share video content with their friends and family over any other type of content. It’s clear that videos are a powerful marketing tool but how do video testimonials fit into this. Well video testimonials can be used as marketing content and when used properly can increase your sales and drive growth.
Video testimonials generate more impressions and more shares than text-based testimonials. These are also considered more trustworthy since it is harder to fake in a video. Here I’ll be sharing five ways to use video testimonials in your marketing strategy to help grow your business.
- Added to your website
- Used in social media
- Enhance your email newsletter
- Made into an advertisement
- Shared as an in-person event
2/3rd of the consumers say, they’re more likely to make a purchase after watching a testimonial video. So what are the proper ways to incorporate video testimonials into your marketing strategy. Let’s take a closer look at each of these.
Your website is the first place consumers go to learn more about your business. As you bring new visitors to your site, you’ll want to include content that will help convert them into customers. Turns out people will spend 88% more time on a webpage that includes video content this is why it’s important to include video testimonials throughout your website. We recommend adding video testimonials to your homepage, landing or sales pages, and a testimonial page.
Your homepage is a great place to embed testimonial video. This is often the first page a visitor will see. They’ll scroll down the page to quickly learn what your business is about before venturing off to other pages. When you seamlessly blend your customer stories into your website’ home page, then this will provide real proof of how your product or service is helping your customers. Moreover, videos tend to get more clicks and testimonials generate more trust. Hence, adding a Testimonial video to your landing page goes a long way toward winning over your customers.
We know consumers intentionally seek out testimonials so why not make it easy to find them. You can help your website visitors quickly locate your testimonials by dedicating a page to them. However this doesn’t mean you should exclude them from other pages on your website. Your customer testimonials page is the one place anyone can go to see your entire library of praise. This form of proof-based marketing provides the social proof your website visitors need to become leads and eventually customers.
Social Media is the perfect place for sharing your customers stories. You can use hashtags like testimonial Tuesday or a custom hashtag for your brand. Turn your testimonials into a single image carousel highlighting multiple customers or share a short video of your customer. Let’s take a closer look at some of the major social media platforms and how you can market your video testimonials effectively.
Facebook is still the largest social media platform in the world with 2.96 billion users. Its user base includes many businesses as well as individuals and groups. There are a number of ways to share your testimonials video on Facebook. You can try re-sharing a customer’s video post to your page. Upload a video testimonial directly to your page as a post or use them in Facebook ads.
Instagram has a wide and diverse user base. Since this platform is centered on pictures and videos, it’s a no-brainer for sharing video testimonials. Users on Instagram generally use their smartphones to record, so professional-grade editing or camera work is not expected. This makes Instagram perfect for user-submitted video testimonials. Try uploading testimonial video as a real or share them to your stories. If you opt to share them to your stories, then create a highlight on your profile so visitors can access a story at any time.
Twitter is mostly text-based but users can post images and videos as well similar to Instagram. Shorter videos tend to be more effective since users consume content rapidly on these platforms. Try uploading your testimonial video directly to Twitter or link to your testimonial landing page.
YouTube is and has been the go-to video platform for many years with over 500 videos uploaded to it every minute. It’s easy to see why this is a perfect place to upload your short and long-form video testimonials. You can also incorporate testimonial videos into your YouTube channel.
TikTok is the newest and most revolutionary social media platform that thrives on short videos. TikTok is particularly popular among younger audiences and can be a great way to gain traction with younger consumers. You can upload videos up to 3 minutes in length which makes it a perfect option for sharing video testimonials. As with Instagram, the professional looking video is not expected on this platform, so user-generated content is perfect here.
In some video marketing campaigns simply including a video in an email subject line improved open rates by 19% and click-through rates by 65%. This makes emails featuring testimonial videos an effective addition to your video marketing strategy. When adding video to your email testing is also essential there are several ways to add a video to your emails and different email servers will allow or deny certain methods. The most frequently used method is including a static image that links to a landing page dedicated to the video or others linked to the video on YouTube or Vimeo. You can also embed the video into the email or turn short simple videos into a GIF. We would suggest you to test your emails with multiple email services, particularly Gmail, Outlook, iCloud mail, and Yahoo to make sure they don’t get denied. Testimonial videos are one of the most influential forms of customer testimonials compared to written testimonials.
A video can draw readers in and create a deep emotional connection through your customer story. If you want to increase your leads then we recommend creating video ads with testimonials. Over 70 percent of marketers admit video converts better than any other medium. Furthermore, video content is twice as likely to be shared on social media even if a social media post is sponsored in other words an advertisement can still be shared. This means video ads often perform better than text or image ads. If you have the right tools to capture video testimonials we recommend leveraging those in ad video to promote on social media.
Videos thrive online but they also make an impact when shared in person try including your testimonial videos at your in-person events. This will help set you apart from competitors and showcase what makes your business unique. You might include a projector screen at your convention booth to show your documentary and a video testimonial. Be sure to use clear subtitles as the audio might be difficult to hear.
Hence, Testimonial videos should be a critical component of your marketing strategy that tells a story in an authentic way and build trust in your brand. Testimonial videos are social proof your audience needs to see before making any commitments.
If you haven’t started building a library of praise yet get started today using vidoxstudio.